Five Things Every Mayor Should Know Before Starting a Bike-Sharing Program

With all the focus I've given on this blog to bike-sharing programs around the world, I figured it would be good to share this piece on what city leaders need to do to make sure their bike-sharing program is a success. The author, Paul DeMaio, is the founder of MetroBike, LLC, perhaps the world's only "bike-share consultant." As I'm looking into graduate schools for a Masters in Urban Planning, bike-sharing is emerging as one of the most important trends sweeping across the world's cities. It's definitely something I'd like to become more involved with as the programs grow from their incubation periods into a fully mature part of our transit infrastructure. This post originally appeared on Shareable:

Interest in bike-sharing services is growing around the world. With each successful service, there is more interest from communities within a region, state, province, and country for more bike-sharing services. Before implementing a bike-sharing service, it’s important for public officials and staff to consider the following:
1) Be a bike-friendly community first.Your community should be bike-friendly first with a dense network of bike facilities, such as cycle tracks, bike lanes, and trails. This network of bike facilities will enable bicycle riders and your future bike-sharing customers to easily and safely travel through your community by bike. The League of American Bicyclists’ Bicycle Friendly America Yearbook offers examples of what other communities have done to become bike-friendly. Many communities with bike-sharing services also have high Bicycle Friendly Community ratings and include: Arlington, VA, Washington, DC, Minneapolis, and Denver. As you implement a bike-sharing service, your community should strive to be at least a bronze-level Bicycle Friendly Community.
2) Bike-sharing is not cheap, so secure sufficient funding.By implementing a bike-sharing service, you’re launching a new transit service. It may be less expensive to purchase and operate than a bus or rail service, but sufficient funding is required to make it successful. While the types of bike-sharing systems vary, costs can be up to $5,000 per bike for capital and operating expenses can range from $100 - $200 per bike per month. A service with a couple hundred or thousand bikes is pricey. However, while implementing a service is not cheap, bike-sharing can be a cost-effective public transport option.
3) Size and density matter.A bus service with a solitary bus or just a couple of stops will only be accessible by a limited number of people—those living, working, or playing near the stops. The same can be said for bike-sharing, as the greater the number of bikes and the wider the network of stations translates into a more successful service. Station density should be such that a customer can find a station every couple of blocks. In fact, a bike-sharing service’s usefulness will increase geometrically with each additional station as each station expands the reach of your service by better connecting places into this new transit system.
4) Get private sector sponsors.Bike-sharing lends itself to public-private partnerships. Private organizations can assist the implementing agency by sponsoring the service or purchasing a station for outside of their worksite. They also find bike-sharing good for providing their employees a healthy commuting option, making their location more accessible to customers, being environmentally healthy, and promoting a green service. The public benefits by having some of the costs of buying and operating a service covered by private organizations. Whether the implementing agency is a local government or non-profit, both have successfully taken advantage of sponsorship to help expand their service’s reach.
Barclays Bank sponsored Barclays Cycle Hire in London to the tune of $40M. BlueCross BlueShield of Minnesota sponsored Nice Ride Minnesota in Minneapolis with $1.75M and has offered up to a $1.5M match for expansion of the service. For bike-sharing implementers, private engagement can expand a service in a cost-efficient way -- creating a win-win for both parties.
5) Don’t do it alone, work regionally.Bike-sharing can produce the greatest benefits when done regionally, which is why the Paris and Washington, DC areas have regional services. For commuting trips, bike-sharing is ideal for the first-mile/last-mile challenge of getting folks to and from longer haul transit services. Implementing a service takes a lot of work, but sharing the workload, and expenses, among multiple jurisdictions helps a great deal. Additionally, it’s important that jurisdictions within a region have the same, compatible service, so riding from one jurisdiction to another is smooth and makes for a pleasant customer experience.
With the number of bike-sharing services in the U.S. and worldwide rapidly increasing each year, bike-sharing has proven effective at serving the public well for short urban trips as well as complementing other modes of transit. However, like any other transit mode, there are pitfalls both shared with other transit modes and unique to bike-sharing which should be avoided to ensure a successful and well-used service. Following this advice will get your jurisdiction rolling in the right direction.

Via: The Bike Sharing Blog

Bike-Sharing Hits New York, San Francisco, and Everywhere In Between!

Back in March of this year, when this blog was a wee babe, I wrote about bike sharing programs that have become wildly popular in Paris, London, Barcelona, Boston, and Washington DC.

Bicycles are one of our oldest and most enduring forms of carbon-neutral transportation, but it is only within the last five years or so that they have been re-evaluated as key pieces of our urban transit infrastructure, rather than fun recreational toys.

Bike-sharing programs embrace the budding concept of "collaborative consumption," in which traditional capitalism is replaced by networks of consumers who band together via the Internet to provide shared needs.

Examples of collaborative consumption abound, especially in more progressive and tech-savvy cities. On Craigslist, people shop for used furniture, job postings, and even casual sex! The free, minimalist, and communal nature of Craiglist and other online classifieds has spelled death for the local news business. ZipCar provides a shared, publicly available fleet of cars for short trips in urban centers, so regular people can avoid the expense and hassles of car ownership. Travelers increasingly use Couchsurfing instead of booking hostel rooms, creating a stable network of peer-reviewed, intimate accommodations, and even lifelong friendships along the way. Urban gardeners aching to get a plot of land and frustrated by the lack of public garden space have taken to "garden-sharing", where homeowners advertise their open space via iPhone applications.

A full history of the collaborative consumption movement is available here, via GOOD. 

Let's go around the horn and take a look at some of the big developments taking off in American bike-sharing sytems:

SAN FRANCISCO

A $7.9 million pilot project is set to provide bikes in San Francisco and along the Caltrain corridor in San Jose, Palo Alto, Mountain View and Redwood City for use by registered subscribers. Over 1,000 bikes are scheduled to be available in late 2011. 

The system is aiming to replicate the success of European bike-sharing, with automated charging stations and annual, daily, or monthly subscription fees for users, along with hourly rates. Like many of the most famous systems, the first 30 minutes would be free of charge, to encourage riders to use the system for short trips close to home. 

The pilot program would begin with about 500 bikes and 50 stations in the San Francisco city center, focusing on the City Center, Tenderloin, Market Street, and Transbay Terminal areas. An additional 400 bikes would go into the urban centers of CalTrain corridor south of the city.

After the program is fully operational by 2013, the bike-sharing system in the Bay Area is planned to expand to over 13,000 bikes! 2,750 of the bikes would be in San Francisco and another 10,000 in Santa Clara County. This is on the scale of the famous Velib system in Paris, which boasts 20,000 bikes.

NEW YORK CITY

New York is taking steps to create the largest bike-sharing system in the United States, one that eventually will turn a profit through advertising with a public-private partnership. According to Transportation Nation, the system will have 10,000 bikes available 24 hours a day by 2012. 

“New York is made for bike share,” said Paul Steely White, Executive Director of Transportation Alternatives,” so this announcement is very exciting. The characteristics that make bicycling an everyday form of transportation, New York has in spades: density, flat terrain, temperate climate, lots of short trips and an on the go lifestyle. This nimble and inexpensive way to get around will fit easily into New Yorkers’ constantly shifting errands and schedules.”

By using wireless technology, including a searchable map of solar-powered bike stations using GPS, New York believes it can replicate the success of the London system and quickly turn a profit.

WASHINGTON, DC

In our nation's capital, an earlier bike-sharing system run by SmartBike DC will be replaced by a newer expanded system, offering 1,100 bikes and 114 stations in the District and Arlington County. This is a dramatic increase from the current 120 SmartBike stations. 

Treehugger has more details on the upgrade:

"The new system will allow a wider range of membership opportunities. Annual memberships will cost $80, double the current SmartBike rate of $40, though for a much better service. People can also purchase monthly memberships for $30 or daily ones for $5. All memberships allow unlimited bike rentals, free for the first 30 minutes with usage fees (levels not yet specified) after 30 minutes."

MINNEAPOLIS

Minneapolis has just launched Nice Ride, the largest bike-sharing system in the US to date. It debuted in June 2010 with 700 bikes and 65 stations, where riders swipe a credit card, take out a bike, and go. As with other popular programs, long-term subscriptions can be purchased online for the low price of $60 per year. That's lower the cost of Netflix, people!

DENVER

Denver's program launched in April 2010, with 400 bikes and 42 stations. Already, it has logged 8,000 registered users and 800 annual members. 

One important byproduct of the rise of privately-funded bike-sharing systems is that they help point to the overwhelming lack of bike infrastructure in most US cities. Simply by creating a critical mass (no pun intended) of everyday cyclists, cities are quickly made aware of where the street networks need the greatest improvements to accommodate them. 

MIAMI

Miami, or as I like to refer to it, the "whitest city in Latin America," has started its "Deco Bike" system in posh Miami Beach. The program boasts 100 solar-powered stations and over 1,000 bikes. It claims that a single station can meet the needs of up to 200 commuters who would otherwise travel by Lambourghini. Not bad, Miami! You just might redeem yourself after your stint as Jersey Shore South. 

SEATTLE

Seattle is predictably falling behind in the race to provide public transit alternatives. We are good at one thing, though: Feasibility Studies! The City of Seattle commissioned a feasibility study through the UW Department of Urban Design & Planning. The study identifies possible corridors and phases where stations could be installed, potential ridership, and limitations. Any chance we could expedite this process we are so infamous for, Seattle?